PAPER.plus: Augmented Reality for Print – quick and simple
PAPER.plus brings augmented reality to the publishing world and offers the optimal solution for merging the printed word and image with added digital value. This gives readers of traditional print products, such as newspapers and magazines, a chance to use digital services without forgoing the proven feel of print media. The PAPER.plus solution, consisting of a generic or branded app and a powerful CMS, is used by notable publishing houses such as Rhein-Zeitung, Verlag für Anzeigenblätter, Nordkurier, and Regional Media Austria.
The augmented reality solution PAPER.plus developed by ProcSet Media Solution GmbH was introduced in April 2017 and has attracted great interest from the publishing industry. Publishing houses see a great opportunity here to add value to print products while increasing the number of visitors to their online presence. Augmented reality is a very hot topic and has become present in many areas of application in the meantime. This results in highly promising upselling opportunities for advertisements and the ability to enhance editorial articles with additional digital information.
ProcSet Media Solutions, specialized in the development of highly efficient print production systems, found in Wikitude the ideal partner to cover the challenging requirements. Especially Cloud Recognition, which is an essential feature to implement an AR newspaper solution.
A basic concept of the PAPER.plus solution is the support of themes, through which the appearance of the app or individual motifs can easily be adapted. The backend consists of a Content Management System and an Editor, the PAPER.plus-Composer which is available as a SaaS solution in the cloud. Motifs in PDF or image format can easily be imported into the composer using Drag & Drop. In order to reduce manual effort to a minimum, external systems can be connected via an API.
There is a wide range of use cases for printed products such as magazines and newspapers:
– Printed articles can be enhanced with videos, picture galleries and links to widen online content. This provides additional access to the online presence of the publication. It is also possible to easily update printed information.
– Advertisers can offer their target group interesting supplementary information such as 360° images, videos, and product information. A large number of communication buttons, such as e-mail, SMS and directions, allow fast and convenient contact.
– Augmented Reality Shopping: High-quality printed material has an unbeatable advertising effect due to the appealing presentation of product information and pleasant look and feel. With PAPER.plus, a simple scan provides access to an additional digital dimension and a direct link to the online shop.
– Printed Videos: With PAPER.plus, printed photos are transformed into live videos. Once the photo on the printed page is scanned, a video is superimposed over the smartphone or tablet camera image.